Changing Focus: Kodak and the Battle to Save a Great American Company

Changing Focus: Kodak and the Battle to Save a Great American Company
Alecia Swasy (Auteur)

5 neuf & d'occasion a partir de EUR 2,14 (as of 01/10/2013 16:49 PST)

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Description du produit

Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.